Why Any Business Should Start Blogging

A great way to pump up the sales of any business is to start blogging if you haven’t already done so! The reasons for this are in order to grow your business you need to increase your visibility and nowhere can that be done more easily than with an internet marketing blog! Let’s look at 5 ways in which blogging can help makes yours a more profitable business and therefore why it shouldn’t be ignored!

Builds Credibility

In order to grow your business regardless of whatever it may be you first need to establish credibility! This helps build trust and then of course people will feel more comfortable with you and tend to view you more as an authority! Blogging gives you the opportunity to freely offer visitors information relative to what you do therefore you can ‘display’ your knowledge while also gaining their trust!

Expands Exposure

Having an internet marketing blog automatically exposes you to a global audience which is something a typical brick and mortar can’t do! The other advantage of being online is that your ‘store hours’ automatically convert to 24/7 without the related expenses, liabilities or headaches!

Develops a Following

Since your site is so easily accessible people are more inclined to return repeatedly therefore you can easily develop a following and grow your business faster. This is especially helpful with new products you may offer since these people are already familiar with you and are more incline to new purchases. Of course this directly affects your sales thereby making it easier for you to build a profitable business!

Brands You

Businesses online or off all benefit from having an established brand and this is easy to do with your internet marketing blog! Provided you consistently reinforce the image or brand you want to use to represent what you do, and with the exposure you get on the net, branding is easy, effective and economical!

Offers Opportunities

Having the ability to encourage and collect feedback on your site gives you tremendous opportunity to respond to customer needs! Guesswork is not necessary nor is hiring expensive outside services to gather information and data you can use to grow your business! The most important feedback you can get is from those you’re promoting to and a blog allows for this by letting visitors leave comments!

For businesses to thrive focus must be placed on increasing visibility and a great way to increase yours is to start blogging! An internet marketing blog offers you the opportunity to easily grow your business by significantly increasing your exposure! Remember once you are online you now in front of a global audience which is the fastest way to build a profitable business! Blogging is the online marketing platform of choice due to the 5 advantages it allows you as reviewed above, as well as the ease of set-up and use! So if you are interested in a way to grow your business on the cheap, with little or no technical skills and rapidly it’s time to set-up your own internet marketing blog!

Google Helps Local Business to Trade Internationally

Does Google really help local businesses to trade internationally?

If this is true how can it help my local business? I hear you ask, and what do I have to do to take advantage of it?

Well it does depends a little on what your local business is, and of course what it is that you are selling, If you are selling real estate for an example then the good news is yes it can, and very much so too, on the other hand, if you are the local pizza shop it probably won’t help you much internationally (although it will locally), unless you are prepared to travel to deliver your pizza.

The good news though is that Google are already starting to help local businesses all over the world, mainly in the English speaking parts at that moment, but when this work is complete then the other countries will benefit as well.

How Is Google Helping Local Businesses?

Around about October 2010, Google and the other main search engines started to change the way that they present search results, and have decided that they should present the local search results first.

They came to this conclusion because they found that well over 70% of all searches online are by people looking for local suppliers for their needs, and these people tend to spend the bulk of their income, within a region of around about 20 miles from their home.

You have probably noticed this lately if you have been on the internet, looking for a local Chinese takeaway, or if your car broke down 100 miles away from home, and you made a search on your smart phone for a repair shop, you would have been presented with a Google map showing you the nearest garage, and giving you the phone number of it.

How does Google know where you are, to be able to present you with these local search results? Well if you are searching on a home computer it knows your I.P. address, or if you are using a smart phone it uses a system similar to Sat. Nav.

If you are a local business owner can you imagine what this could do for yourlocal business, if you could get onto these local results? There are only 7 of these results displayed, and if you want one of them you will need to act fast.

Not only do these businesses show up on the first page locally, but if someone is looking for something in your area, and they type into the search bar the name of your local town within their search, these results will show up in exactly the same way, even if they search from another country.

If you are a real estate agent and someone is looking to move into your area, and your business shows up first, do you think that this will give you an advantage over your local competitors? I don’t think that I need to answer this question, do I?

Let’s say that you are a florist and someone want’s to send some flowers to a relative or a loved one in your area, and your shop came up on the first page search results, you would sell more flowers than your competitors wouldn’t you?

The good news is that you can get one of these listings, and for free too, you may already even have one without knowing about it, as Google have been working with the local business directories, to get information about local businesses in your area, so all you would have to do is claim your listing with them.

To get the listing onto the first local page of Google you will probably need some help, as the listing will have to be properly optimized to come up for several different search terms, and also it will need to be linked to your local business website for the best results.

I hope that you can see the benefits of this information and of how Google can help your local business to trade internationally.

If you found the information in this article to be of some use to your local business, please feel free to share it with others, and you may also want to comment on it.

Wolfgang Bloomfield.